The Messenger Code opens up the Messenger app and loads the company’s landing page. But codes work in Asia so maybe Facebook can make them work on the mainland. It’s hard to see a Messenger Code and not have a flashback to the catastrophe that was QR Codes. In my opinion the best companies will direct users to message in with a specific hashtag to connect with specific functionality, but that’s a totally separate post. The next big question is how bots handle the first incoming message. So to chat with me over Facebook Messenger, just click m.me/atmssg - that will open the FB Messenger app and my company’s landing page. Messenger Links use the Page’s username to create the short link. The Messenger Link is easy so let’s start there. I tried to find my short link & code and it took a little work, so I figured a post might be useful. Both of these are efforts to make it easy for Facebook users to connect with businesses over messenger. With the launch of the Facebook Messenger API, FB showed Messenger Codes (mine is to the left) and also released short links. No matter how great a bots’ AI might be, the first step is always for the user to engage, and start the conversation.
For businesses looking to use FB Messenger bots, starting a conversation with customers is a critical step.
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